Bik Van der Pol
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What colour would a chameleon take when placed on a mirror?
Bik Van der Pol's contribution to at U-TURN U-TURN focuses on mediation. Their project infiltrates the marketing of the quadrennial as well as its presentation of art to the public. Several official posters and other presentational materials are produced in inverted versions. A small pick-up truck carrying a large mirror-framed box drives around town and serve as a sculptural communication unit. The mirror box and the use of mirrors in other contexts make it possible to actually read the inverted statements. This way, the audience is involved in the presentation in a new and more active manner. At the same time, it is also important that the mirroring includes all the things that surround art the situation, the space, the exhibition site and urban areas.

Bik Van der Pol intentionally seek to disrupt the perspective and to point out a new focus and a new dimension in the way the audience is addressed. Why do we look at something? How do you create attention? And what does U-TURN really represent? With this project, Bik Van der Pol want to create resistance, attention
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What colour would a chameleon take when placed on a mirror?
and reflection by one and the same (u-) turn, which will definitely lead U-TURN and audience alike in new directions.

(excerpt from short-guide text by Christian Skovbjerg Jensen)


vimeo video 115971868
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