This work, which text is derived from fortune cookies, has taken various forms and media since 2000. Here, the text is installed at the gas station across from the site where the Josef-Haubrich-Kunsthalle in Cologne once stood. The demolition of this Kunsthalle led to the European Kunsthalle 2005, a discursive platform without a physical location, which has developed a radical approach to institutional practice. The aim of the European Kunsthalle was to reflect the concepts and potentials of the ‘Kunsthalle’ model, to put it into perspective and develop it. Its activities focused more and more vigorously on decentralized projects as well on collaborative structures. As an institution without a permanent site, the European Kunsthalle is targeting overall performative presence: it exists in the very places where its projects are happening.
The installation of the evocative aphorism “Ideas you believe are absurd ultimately lead to success” on this location triggers thoughts about the site across the street, its past and its possible future. It visualizes the notion that spaces can be created where nothing actually exists, and that these spaces are more than just temporary, imaginary buildings. The use of light creates a stage for the work, which also makes it clear that every idea, regardless of how fragile it is, can take on a solid form with help from mediation and communications tools.